A. R. Rahman doesn’t need an introduction and non-clichéd words are a scarcity when it comes to describing him.
Rahman is no stranger to technology. From the day Mani Ratnam visited him at his studio for the first time way back in the early 90’s to today he has had as much a love affair with technology as he has had with music.
Technology has helped Rahman to create unheard tunes that has enthralled us for 25 years and counting. Now technology, VR in particular has inspired the genius to try his hand at direction!.
You heard me right, Rahman is making his directorial debut with “Le Musk” which is set to be the world’s first “multi-sensory” movie. He said “The (VR) technology is evolving and everybody is doing experimental stuff with it. I found the technology exciting and I had a story. I felt that my story would come out beautifully in this technology”.
The film will be about the journey of a orphaned heiress and musician. Big names of the international film industry are a part of this film. The film is adding a fourth factor of smell by dispensing perfumes into the cinema.
These are his words at the prelude to the launch of the movie. “I had the right partners for the film, including Grace Boyle of Feelies, who is helping with the set design by providing the element of smell, and Intel helping with the technology and also the Voyager (VR) chair; for the cameras I have tied up with Radiant Images of LA. Everything came together, but it was the emotional aspect behind the story that kept me charged up and gave me the energy“.