Google loves playing with ideas and be duly prepared for the VR future that beckons upon us. 

Right now Google is toying with making advertising world VR-savvy. So the company is using its experimental products workshop Area 120 to experiment with a VR ad format.

The blogpost on Google blog says, ‘Our work focuses on a few key principles – VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users. Our Area 120 team has seen some encouraging results with a few test partners, and would love to work with the developer community as this work evolves – across Cardboard (on Android and iOS), Daydream and Samsung Gear VR.’


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