VR In Marketing: Companies Exploring VR To Improve Ads By Understanding Emotion Better

Now, don’t get me wrong this is not a research paper by any university. It is about building a dataset of human emotions and reactions. The test subjects will be watching VR content through a headset. Sensors in their body picks up signals such as brainwaves, heart rate, etc. to link commercials and people’s reaction … Continue reading VR In Marketing: Companies Exploring VR To Improve Ads By Understanding Emotion Better